It’s not WHAT you know, but WHOM you know. In business, we say that 80% of sales come from 20% of the clients. Therefore, identifying your top buyers is the key to growing your business. You have the power to choose your audience, so you need to invest in the customers that will do the … Read more
How to Create an Effective Unique Mechanism That Helps Your Offer Stand Out Have you ever wondered why some succeed while others fail? Having the best product surely helps, but the actual secret lies in how you market it. In today’s episode, I’ll go over what a unique mechanism is and why you want to … Read more
Content Marketing & Hiring The Right People Were Key To Building a 6-Figure Business In today’s episode, I interview Alex Friedman, the founder of The Brooklyn Math Tutors. Alex started tutoring casually in his mid-20s and soon started his own business from scratch. He had never thought of himself as an entrepreneur, and he admits … Read more
Building Relationships: The Art of Impactful Networking Business and marketing are all about networking. You can’t make BIG MONEY as an entrepreneur or marketer if you don’t build relationships. In today’s episode, I’ll go over the importance of relationships and walk you through the most powerful techniques for becoming a pro at building impactful connections … Read more
How Changing How You Think Will Make You a Better Marketer In today’s episode, I’ll go over the significance of mindset when it comes to marketing success. Very often, entrepreneurs start from learning the technical aspect of marketing skills rather than getting into the right mindset first. The truth is that both of these are … Read more
INTERVIEW: How You Can Get Started & Make It Big In Marketing Regardless of Who You Are In today’s episode, I’ll interview Ioan M. – a real-life underground marketer! Ioan is a marketing pro, and today he weighs in on industry insights for ambitious marketers striving to make it big. The starting point is getting … Read more
The Dark Side Of Facebook Advertising In today’s episode, I go over the dark side of Facebook advertising – little-known issues that can severely impact your success when advertising with the platform (and the same can apply to other advertising platforms like Google, for example). These are mostly things that you don’t find talked about … Read more
What is Positioning and How It Can Skyrocket Your Business In today’s podcast episode, I’ll go over the concept of positioning and how it’s one of the most important concepts in marketing. In fact, positioning can make or break your marketing efforts. You can get everything else right, including having a great copy, but if … Read more
How to See Opportunities Everywhere and Make Your Business Thrive! In today’s episode, I’m bringing opportunities to the table. What’s their essence, and how to spot them? Entrepreneurs identify inefficiencies and take advantage of them by creating value & wealth. And I’ll explain how you can do the same. 3 Big Ideas Entrepreneurs make money … Read more
What is Marketing and How You Can Market a New Business for High Growth! In today’s podcast episode I go over the essence of marketing, and how a solid understanding can get you in the right mindset to put your business in high-growth mode. Mistakes people make when approaching marketing are discussed, as well as … Read more