The Magic Pill vs. The Process In today’s episode, I’ll discuss the idea of the magic pill vs. the process when it comes to success in business. I run a marketing agency and, over the years, I’ve met several people who perpetually struggle. While they do put in the work,
Having a Great Business Model Is The Key to Scalability and Long-term Success In today’s episode, I interview Jonathan. When he was 21, he started his business for lawn care services, called PNW Home Services. Jonathan proved to be the embodiment of work smarter, not harder – at only 24
Make an Offer No One Can Refuse: Figure Out What They Want, Appeal to Their Emotions & Justify With Logic In the previous episode, we discussed the importance of choosing the right audience – one that has money, is hungry, and they’re proven buyers. Now, granted this audience is well-chosen,
It’s not WHAT you know, but WHOM you know. In business, we say that 80% of sales come from 20% of the clients. Therefore, identifying your top buyers is the key to growing your business. You have the power to choose your audience, so you need to invest in the
How to Create an Effective Unique Mechanism That Helps Your Offer Stand Out Have you ever wondered why some succeed while others fail? Having the best product surely helps, but the actual secret lies in how you market it. In today’s episode, I’ll go over what a unique mechanism is
Content Marketing & Hiring The Right People Were Key To Building a 6-Figure Business In today’s episode, I interview Alex Friedman, the founder of The Brooklyn Math Tutors. Alex started tutoring casually in his mid-20s and soon started his own business from scratch. He had never thought of himself as
How to Turn Words Into Cash Have you ever struggled to craft sales messages that get your prospects to take action? Indeed, until you learn its underground principles, you’ll have a hard time selling through writing. In today’s episode, I’ll demystify the secrets of writing that sells and show you
Building Relationships: The Art of Impactful Networking Business and marketing are all about networking. You can’t make BIG MONEY as an entrepreneur or marketer if you don’t build relationships. In today’s episode, I’ll go over the importance of relationships and walk you through the most powerful techniques for becoming a
How Changing How You Think Will Make You a Better Marketer In today’s episode, I’ll go over the significance of mindset when it comes to marketing success. Very often, entrepreneurs start from learning the technical aspect of marketing skills rather than getting into the right mindset first. The truth is
INTERVIEW: How You Can Get Started & Make It Big In Marketing Regardless of Who You Are In today’s episode, I’ll interview Ioan M. – a real-life underground marketer! Ioan is a marketing pro, and today he weighs in on industry insights for ambitious marketers striving to make it big.
The Dark Side Of Facebook Advertising In today’s episode, I go over the dark side of Facebook advertising – little-known issues that can severely impact your success when advertising with the platform (and the same can apply to other advertising platforms like Google, for example). These are mostly things that
What is Positioning and How It Can Skyrocket Your Business In today’s podcast episode, I’ll go over the concept of positioning and how it’s one of the most important concepts in marketing. In fact, positioning can make or break your marketing efforts. You can get everything else right, including having
