Selling Is a Transaction. Marketing Is Everything Before That. In today’s episode, we’ll consider the sales vs. marketing debate. Many entrepreneurs mix the two together when they should be kept apart. While sales will help you gain traction in the beginning, marketing is what will ultimately help you scale your
Use Failure as Fuel for Growth In today’s episode, I want to teach you this highly important exercise that I practice at the beginning of every year. This exercise consists of two phases: reviewing the previous year and planning the current one. This is something that not many people do
Practice Gratitude and Shape Your Best Life In the last 2021 episode for the Underground Marketer, I want to talk about something that’s in theme with the season: gratitude. It’s not a subject that’s often talked about in business circles, but the idea that I want to put forward is
Learn How to Write Great Copy From an A-List Copywriter In today’s episode, I will engage in discussion with David L. Deutsch, a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the
Quantity vs. Quality In today’s episode, I want to talk about sales. The reason why I chose this topic is that many people complain that they can’t get clients. While I agree that it’s hard to build customer loyalty, especially as a service-based business, the main mistake here is that
3 Steps to Create Your Own Niche In today’s episode, I want to teach you how to create a niche that works for you. This will help you increase your profits and grow your business. I think that finding your niche plays the biggest role in the success of your
How to Build a Sales System from Scratch In today’s episode, I want to discuss sales for entrepreneurship. More specifically, I want you to be aware of the fact that the art of sales is done differently if you’re an entrepreneur. Many people think they can master it by working
Learn How to Stand Out in a World of Conformity In today’s episode, I welcome Rory Sutherland, vice-chairman of Ogilvy UK, TED Global Speaker, and author of Alchemy. Rory is here today to talk about his experience in advertising and to share his wisdom about life and business. The advice
Make Who You Are Your Selling Point Today we’ll talk about personal branding and how to approach it in an effective way. A personal brand means being known for providing value to a group of people. That’s what influencers do – who they are is essential for the brand. Building
Get it Right From the First Try! In today’s episode, I’ll teach you how to create an effective tagline for your brand, whether you already have one or starting from scratch. The tagline is important because it will appear on all of your marketing assets: website, product, packaging, signs, etc.
How to Figure Out Who Can Actually Help You In today’s episode, I’ll talk about the essential idea that what’s best for you is always going to be contextual. It depends on a lot of factors, like who you are and where you are at the moment. Many people make
Selling is The Key To Getting Investors, Customers & Employees In today’s episode, I have invited Sam Palazzolo, founder of Tip of the Spear Ventures, serial entrepreneur, venture capitalist, and leadership author. Sam built a technology start-up raising $8 million in the process, consulted with Fortune 500 companies as well
