All Podcast Episodes

Episode 43 – Copywriting Is NOT Salesmanship in Print

Sell in Person, Scale in Writing In today’s episode, I want to make you aware of the difference between selling in writing vs. selling in person. The biggest reason for this difference is that the real power of salesmanship comes from the personal connection with your audience. When you are

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Episode 42 – Start Conversations Effortlessly & Make Sales Easy

Understanding the Sales Process Is the Key to Scaling In today’s episode, I’ll cover another sales-related topic: how to effectively start sales conversations. Not many people know how to do this. As a result, most conversations end before they even start. If you can’t pull in the right people, there

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Episode 41 – Sales Is NOT About Making Friends

Do You Want People to Like You or Do You Want to Make Money? In today’s episode, I’d like to talk about something very important relating to sales. One mistake that many entrepreneurs make is that they consider sales to be a process of making friends. For example, they start

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Episode 39 – Why Marketing Is More Important Than Selling

Selling Is a Transaction. Marketing Is Everything Before That.  In today’s episode, we’ll consider the sales vs. marketing debate. Many entrepreneurs mix the two together when they should be kept apart. While sales will help you gain traction in the beginning, marketing is what will ultimately help you scale your

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Episode 37 – How Gratitude Makes You More Productive 

Practice Gratitude and Shape Your Best Life In the last 2021 episode for the Underground Marketer, I want to talk about something that’s in theme with the season: gratitude. It’s not a subject that’s often talked about in business circles, but the idea that I want to put forward is

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Episode 35 – Is Sales Just a Numbers Game?

Quantity vs. Quality  In today’s episode, I want to talk about sales. The reason why I chose this topic is that many people complain that they can’t get clients. While I agree that it’s hard to build customer loyalty, especially as a service-based business, the main mistake here is that

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