Activating The Prospect’s Emotions is The Key to Being Successful in Sales

Humans were able to conquer the world because of our distinctive ability to reason.  Yet, no matter how rational you think you are, the truth is we are all slaves to emotions.  Dale Carnegie once said, “when dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.”  So … Read more

Market Sophistication: How to Tailor your Message to your Market

What’s one of the main reasons why marketing campaigns fail? It’s not the competition.  It’s not how much you invest in the campaign.  Nor the copy.  Nor the ads.  The reason is not knowing your market’s sophistication level – because it means you’re not tailoring your message to your audience. (Check out Episode 11 of … Read more